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If you have been hurt by the economy and have decided to start an internet business to help you get by you need to know how long it will take to start making some money.
Naturally, that answer depends on a lot of things, but one of the most important - once you have a viable business concept for the internet – is how long it will take for your potential customers to find your site.
Unless you have cash to use, that might take a while.
In a search query you should be on the organic left hand side of the page or on the right side among the PPC ads. Unless you have a real niche keyword with only a few competitors it will take probably several months to work your way up to the first few pages and your real target is page one. So, if you can't wait, you’re going to need to buy your traffic.
It would probably be a good idea – if you haven't already done so – to try and get a feel forjust how competitive it's going to be to to show up Let's start with the natural search in Google – because it's the most important traffic source.
Once you've entered your keyword, look at the blue bar that runs just under the logo. You'll see Results 1-10 of about….. So, what's the number? It might be a crazy number – like two hundred million.
If that's the case search again but wrap your keyword or keyword phrase in quotation marks. It will narrow your search down to a phrase match. And phrase match searchers will get a more accurate result. Now, the number should be smaller. If it's under 300,000 you're OK (although it might not seem that way) and if it's still too high you might want to re-think your keyword.
Here are some other things you can use to look at the relative strength of your competition
Install the Google toolbar on your browser so you can see the page rank of competitive sites. Download the Alexa tool bar to see their site traffic in absolute numbers. Also, a sites inbound links have a big effect on where they'll show up on a search, go to http://www.yahoo.com and enter link:http://www.sitename.com (sitename being the name of the competitor you want to look at). That will list the sites that are linked to the page you select.
There's a lot more to it. But, it's a start.
Louise Collins is the creator of START UP MISTAKES and personally operates several online retail stores . START UP MISTAKES, is a summary of the mistakes she made in her first year of business and what they cost. When she realized that the total out of pocket cost of several wrong decisions had, in fact, lightened her wallet by over Twenty thousand dollars, Louise decided that this was valuable information for new entrepreneurs starting small business
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